- Paths
- la Rinascente 1865-2017: the History of Deparment Store
- La Rinascente before la Rinascente
- La Rinascente. Ieri, oggi e domani
- FIFTY YEARS OF LA RINASCENTE’S HISTORY IN ITS HOUSE ORGAN’S PAGES
- Posters by Rinascente
- THE SKETCH BETWEEN ART AND ADVERTISING
- The Golden Years 1954-1957
- The Rinascente Design Centre
- Graphic design and visual communication lR
- Illustration is in vogue
- 150 years of fashion at Rinascente
- The lR Fashion Shows
- The innovative idea od introducing ethnic features
- Interior fittings
- The magic of department stores
- Rinascente is all about women!
- lR Special sales
- Rome Piazza Fiume
- 1931-2021 A life between fashion and design
- Themes
- Archives & Library
Fondazione La Triennale di Milano - Archivio Piercarla Toscano Lanzani Racchelli
Piercarla Toscano Lanzani Racchelli grew up in an open-minded, intellectually stimulating family environment. She travelled to England and France during her studies, and her family closely associated with some leading figures in the Milanese cultural scene, including Gianni Colombo, Dadamaino, Mario Nigro, Carmelo Cappello and Maria Mulas.
In 1980, she joined the Rinascente Group as a designer of promotional areas, window dressings, boutiques and visual merchandising. She has a remarkable sensitivity for light and colour composition and studies.
In 1982, she graduated in architecture at the Milan Polytechnic with a dissertation on restoration and Carlo Perogalli as her supervisor with whom she shared her intention to develop other design themes. In 1987, in order to study more in-depth department store design, she moved to New York, where she partnered with Massimo Vignelli’s firm. In 1989, she visited Japan to study design.
As a partner of Studio Lanzani, she designed interiors for Rinascente, Dufrital, Apple Computer, Croff Centro Casa and Sport Specialist. With her husband Vinicio Racchelli, she designed the Rachelli Group’s image, points of sale and trade fair exhibitions.
She moved to Lugano with her husband and children, Leopoldo and Francesco, in 2002. There she focused on design and renovation of private residences for a few years.
The selection of works presented here covers the period of 1982-2002, and concerns the project designed by Architect Piercarla Toscano Lanzani Racchelli for Rinascente points of sale. The exhibition especially highlights photographs and drawings of window dressing projects for Rinascente Milan and Genoa, compartment fittings and furnishing systems for the various departments, designs for the new image of Croff Centro Casa chain stores, and plans for window dressings and Brums corner at Rinascente, Milan. The documents include 3 drawings, 72 photographs, 7 slides and 3 presentation albums of various projects.
© Archivio Piercarla Toscano Lanzani Racchelli, all rights reserved.
© Fondazione La Triennale di Milano, all rights reserved.
For information www.triennale.org/biblioteca-del-progetto/
Funds
- Archivio la Rinascente
- Archivio Storico Civico e Biblioteca Trivulziana
- Civica Raccolta delle Stampe “Achille Bertarelli”
- Civico Archivio Fotografico di Milano
- CASVA (Centro di Alti Studi sulle Arti Visive), gli archivi del progetto a Milano
- Biblioteca Nazionale Braidense - fondo Sommariva
- Fondazione La Triennale di Milano - Biblioteca del Progetto e Archivio Storico
- Fondazione La Triennale di Milano - Archivio Paola Lanzani
- Fondazione La Triennale di Milano - Archivio Piercarla Toscano Lanzani Racchelli
- Archivio Brustio-La Rinascente - Università Commerciale Luigi Bocconi
- Archivi Storici Politecnico di Milano – Archivio Albe e Lica Steiner
- Archivio Progetti, Università Iuav di Venezia – Fondo Giorgio Casali
- Camera di Commercio di Milano
- Archivio storico - Intesa Sanpaolo
- Archivio storico UniCredit
- Fondazione ADI Collezione Compasso d'Oro
- Fondazione Fiera Milano - Archivio storico
- Fondazione Biblioteca Europea di Informazione e Cultura (BEIC) - Fondo Monti
- Fondazione Piero Portaluppi
- Touring Club Italiano
- Archivi Farabola
- Archivio Saporetti Immagini d'Arte
- Archivio Ballo+Ballo
- Archivio Mario Bellini
- Archivio Adriana Botti Monti
- Archivio Cesare Breveglieri
- Archivio Mario Cristiani
- Archivio Salvatore Gregorietti
- Archivio Max e Aoi Huber
- Associazione Giancarlo Iliprandi
- Archivio Amneris Latis
- Archivio Serge Libiszewski
- Archivio Italo Lupi
- Archivio Tomás Maldonado
- Archivio Ettore Mariani
- Archivio Rosanna Monzini
- Archivio Augusto Morello
- Archivio Nicolò Nefri
- Archivio Ornella Noorda
- Archivio Gian Carlo Ortelli
- Archivio Carlo Pagani
- Archivio Pittorico Roberto Sambonet, Milano
- Archivio Giorgio Pulici
- Archivio Vanity MFI
- Archivio Galati
- Collezione Michele Rapisarda
- I Vostri Contributi