150 years of fashion
at Rinascente

Based on materials taken from the archive, the 150 years of fashion at Rinascente video retraces the key chapters that Rinascente has authored in the history of fashion, large-scale retail and communication, a field in which, since the department store’s beginnings in the 19th century, Rinascente has been defined as a workshop where the latest products that come from the rest of Europe are tried out.

The innovative sales model, with products displayed on shelves at a fixed price, is the cornerstone of a modern economy. It brings decisive changes to the everyday life of the emerging consumer society, creating new myths and archetypes of style, revolutionising the image of men and women, and encouraging the creation of production systems associated with fashion and design, the founding pillars of the Made in Italy brand.