1931 - 2021
A life between fashion
and design
Rinascente Cagliari turns 90 years old
1 — La Rinascente. Progetti di intervento nei centri storici
Archivio la Rinascente
1931-1950
THE 1930S AND 1940S
On March 23, 1931, Rinascente, the first Italian department store, open in Cagliari.
It was born a cultural and economic phenomenon that spanned more than a century of our country's history and influenced the taste, style, and customs of Italians.
2 — Fioritura di novità, Listino prezzi, 1934
Civica Raccolta delle Stampe Achille Bertarelli, Castello Sforzesco, Milano
3, 4 — Cesare Breveglieri,Studio per illustrazioni di moda femminile per l'House Organ "La Famiglia Rinascente-Upim", [1937 - 1941]
Archivio Cesare Breveglieri, Milano
5 — Rinascente. Per il mare per la montagna, Listino prezzi, 1934
Civica Raccolta delle Stampe Achille Bertarelli, Castello Sforzesco, Milano
6 — Cronache la Rinascente Upim, n. 3, 1948
Rinascente Cagliari is destroyed during the bombing of 1943. The works to renovate it, according to the most modern criteria of efficiency and beauty, end on September 15, 1948. The building houses a cinema and a bar. The last two floors are occupied by a hotel with a restaurant and a large hall where the city's most important events and fashion shows are held.
7 — Marcello Dudovich, La Rinascente. Vendita speciale articoli per spiaggia e montagna, 1930 ca.
Archivio la Rinascente
8 — Marcello Dudovich, La Rinascente. Articoli da spiaggia e campagna, 1925
Civica Raccolta delle Stampe Achille Bertarelli, Castello Sforzesco, Milano
9 — La Rinascente. Articoli per villeggiatura, 1923-1926
Archivio la Rinascente
1951-1970
THE ECONOMIC BOOM
10 — Particolare di vetrina, 1956
Archivio Amneris Latis, Milano
Rinascente is a major player in the process that led to the birth and establishment of the Italian fashion system after World War II. The spaces of the Cagliari branch are at the service of the city: they host social occasions such as spring fashion shows. In 1951 they are identified by the prefetto "for the purpose of serving customers in the best possible way, with the maximum guarantee of seriousness" to set up the outlet for clothieries that arrived on the island as international aid.
11 — Bagno e vacanze. lR, Listino prezzi, 1951
Collezione Rapisarda
12 — Maternità baby. lR, Manifesto, 1962
Archivio la Rinascente
13 — Festival dell'Estate, la Rinascente, Copertina del catalogo, 1956
Archivio Amneris Latis, Milano
14 — Premio la Rinascente il Compasso d'Oro per l'estetica del prodotto, Opuscolo a stampa, 1954-1955
Archivio Brustio la Rinascente - Università Commerciale Luigi Bocconi, Milano
15 — W l’estate, Manifesto
Archivio la Rinascente
In the 1950s and 1960s Rinascente organized fairs dedicated to different countries. A very open window on the world, through which the department store offered its public the best production of handicrafts from faraway places. These events exert a considerable influence on the aesthetic and cultural sensibility of the Italian public, expanding its boundaries.
In 1968 the Exhibition of England is set up in Cagliari, in collaboration with the British commercial and diplomatic authorities.
16 — La Rinascente Grandi Manifestazioni. Gran Bretagna, Copertina del catalogo, 1957
Archivio Amneris Latis, Milano
17 — Cronache la Rinascente Upim, n. 54, 1970
18 — Cronache la Rinascente Upim, n. 46, 1968
17 — Cronache la Rinascente Upim, n. 54, 1970
18 — Cronache la Rinascente Upim, n. 46, 1968
19 — Cronache la Rinascente Upim, n. 50, 1969
20 — Cronache la Rinascente Upim, n. 4, 1954
21 — Cronache la Rinascente Upim, n. 2, 1951
22 — Cronache la Rinascente Upim, n. 41, 1967
21 — Cronache la Rinascente Upim, n. 2, 1951
22 — Cronache la Rinascente Upim, n. 41, 1967
1971-1990
THE BIRTH OF READY-TO-WEAR
In the fundamental shift from tailoring to mass production, play a key role the young public, sports, leisure and vacationing. Rinascente Cagliari is a privileged showcase for the beachwear collections, as well as for the outdoor furniture collections, which enliven the spaces set up by architect Rosanna Monzini.
23 — Cronache la Rinascente Upim, n. 60
24 — Cronache la Rinascente Upim, n. 60
25 — Cronache la Rinascente Upim, n. 59
26 — Cronache la Rinascente Upim, n. 60
27 — Fresco d’estate, Manifesto, 1975-1976
Archivio Ettore Mariani, Milano
28 — Moda bambino, 1976
Archivio Ettore Mariani, Milano
Between 1985 and 1987, Rinascente Cagliari is renovated by the architect Paola Lanzani. The historic building comes back to new life. The facade is restored, while the interior is radically transformed to create one of the most modern sales centers in Europe where cutting-edge display techniques are applied.
29 — Invito all'inaugurazione de la Rinascente di via Roma di Cagliari, il 16 settembre 1987
Fondazione La Triennale di Milano - Archivio Paola Lanzani
30 — Croff Centro Casa, 1985 ca.
Archivio Rosanna Monzini, Milano
31 — Croff Centro Casa, 1985 ca.
Archivio Rosanna Monzini, Milano
32 — Mare. Oblò effetto sole, Proposta di scenografia, 1983
Archivio Rosanna Monzini, Milano
1991-2021
The best department store
33 — lR 100. Rinascente. Stories of Innovation, Catalogo della mostra, 2017
Archivio la Rinascente
With the transition to the new millennium, Rinascente has been able to interpret the peculiarities of the Made in Italy by relaunching it in an international dimension, achieving in 2016 the award of Best Department Store in the World.
34 — Rinascente Cagliari
Archivio la Rinascente
While recapturing all the most important luxury brands, Rinascente, as Vice President Vittorio Radice wrote, remains "the home and family of the inhabitants of the area in which it is located" and above all "the true expression of a city's lifestyle."
35 — Casa 98, la Rinascente, Catalogo, 1998
Archivio la Rinascente
36 — La nostra Cina. Per tutto marzo alla Rinascente, Catalogo
Archivio la Rinascente
37 — La nostra India. Per tutto marzo alla Rinascente, Catalogo
Archivio la Rinascente
38 — la Rinascente presenta le nuove collezioni donna e uomo, Catalogo
Archivio la Rinascente
In its historic locations, renovated by leading Italian and foreign architects, Rinascente confirms its mission: "in the past and in the present, there is no place more fascinating and welcoming than the department store to express the uniqueness and diversity of every city and every neighborhood."
39 — Roma Fiume
Archivio la Rinascente
40 — Rinascente Duomo, Vetrina
Archivio la Rinascente
41 — Rinascente Duomo, Vetrina
Archivio la Rinascente
