POSTERS BY RINASCENTE
With the publication of a new “path”, we tell another key chapter in Rinascente’s history that gives a greater insight into the communication strategies adopted by the large department store before the dawn of modern graphic design in the 1950s. This line of exploration is complemented with never-before-published images of advertising posters and sketches taken mainly from Rinascente’s treasured archive of posters, dating back to the 1920s-1950s. The majority of these works were designed by Marcello Dudovich, a testament to Rinascente’s longstanding and fruitful collaboration with the artist hailing from Trieste.
